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CDE Internship Day 6: ShopWindow - Research, Writing, Researching some more...

With the webinar series being my major focus, I spent most of today's time diving deep into 'Use Cases' for implementing QR codes in 2019. There is a distinct pattern to QR adoption by marketeers from 2011 to the present day. Initially, QR was hailed as the next big thing, a revolutionary new way to interact with the people at large. Many advertisers added QR to promotions, advertisements and events to utilize this new point and 'snap' ability (I've decided to popularize the term 'snap' to indicate capturing a QR code with your phone and successfully being presented with whatever that code is linked to). With a setup like that, why is it you don't 'snap' a QR everyday? It's all about the apps baby. Having to download a specific app to use the QR code killed the QR code. Event marketeers were getting complaints from festivals directors about having lower than usual attendance and then they take a hit from the other side, the ticket holders. They complained that they'd bought tickets on-line, but didn't have the right app to show gate attendants, so they were turned away. As my recent phone interview discover about QR codes, they left a bad taste in everybody's mouth.

With that, our job has become much harder. Viva la QR Revolution!
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