Skip to main content

CDE Internship Day 6: ShopWindow - Research, Writing, Researching some more...

With the webinar series being my major focus, I spent most of today's time diving deep into 'Use Cases' for implementing QR codes in 2019. There is a distinct pattern to QR adoption by marketeers from 2011 to the present day. Initially, QR was hailed as the next big thing, a revolutionary new way to interact with the people at large. Many advertisers added QR to promotions, advertisements and events to utilize this new point and 'snap' ability (I've decided to popularize the term 'snap' to indicate capturing a QR code with your phone and successfully being presented with whatever that code is linked to). With a setup like that, why is it you don't 'snap' a QR everyday? It's all about the apps baby. Having to download a specific app to use the QR code killed the QR code. Event marketeers were getting complaints from festivals directors about having lower than usual attendance and then they take a hit from the other side, the ticket holders. They complained that they'd bought tickets on-line, but didn't have the right app to show gate attendants, so they were turned away. As my recent phone interview discover about QR codes, they left a bad taste in everybody's mouth.

With that, our job has become much harder. Viva la QR Revolution!
Labels:

Comments

Post a Comment

Popular posts from this blog

CDE Internship Day 13: ShopWindow - Iterations of a Webinar: A New Song

Working on a single project with a single focus can be intense sometimes. The sole goal is for me right now is to create and deliver (4) amazing webinars on the subject of QR codes, how they might be making a comeback and bridge the gap between online and offline in 2019 and beyond. With that goal, I've studied and researched for hours and hours on the topic of QR codes. I know a lot about QR codes, maybe too much. This webinar preparation reminds me of my early days as a budding musician. I'd be excited to learn a new song and I would play a recording of that song on a loop to listen to over and over. Each time I listened to that song and studied it, it became a little less exciting and a little less fun. Around the time you have that new tune rehearsed well enough to perform in front of an audience, a paying audience, you kind of hate it. All that time and effort, practice and study, but if I had to listen to that song one more time... Here's the trick though, I'd p...
2 comments
Read more

CDE Internship Day 11: ShopWindow - Story Design

It took most of my day, but I finally made it to Spark Central to work on my ShopWindow Webinar. Aside from participating in two internships this summer, I also run two additional side businesses. Gotta have a Side-Hustle and mine is fixing/ repairing fitness equipment at a couple of local Cross-Fit Gyms. Trouble starts when all of those schedules collide, causing priority shifts and unintended overlapping of time. I'm still working on these Webinars for ShopWindow and the Re-Birth of QR Codes. Having broken them down from one, massive presentation into 4 targeted and smaller webinars was tricky. What I had created originally was like a musical album to me. I made a bunch of 'songs' that I wanted to be played in that order. Like listening to Pink Floyd's Dark Side of the Moon, in order is so much more engaging and encompassing. To break up the 'songs', they're still good, but not as impactful(IMHO). To split up the Webinar into parts, I had to group all ...
Post a Comment
Read more

CDE Internship Day 12: TechStak - ChatBot Deployment

As I re-designed the the ChatBot into the proper form (see previous blog post about chatbots), I'm pretty happy to have the Landing Page workflow as a template. Once I'd finished recreating everything, I went to save and it wouldn't save. An error message popped up saying that I couldn't save. Couldn't SAVE?!?! What could I do? I opened a new flow-builder and made the Bot-Bot once again. I must say, i'm getting better at making work-flows for bots! Having re-re-created my Bot-Bot and successfully saved it, I was checking other settings on the Playbooks Page and discovered the tiniest, little "settings" button. The third choice form the top of the dropdown menu said, "clone as a bot"!!! So basically, where I spent half a day, I could have made 3 clicks and gotten the exact same result, way quicker. The lesson here is, Drift has some UI, navigation and labeling issues. That's the thing when utilizing new technology, it's new and I'...
Post a Comment
Read more