CDE Internship Day 6: ShopWindow - Research, Writing, Researching some more...

With the webinar series being my major focus, I spent most of today's time diving deep into 'Use Cases' for implementing QR codes in 2019. There is a distinct pattern to QR adoption by marketeers from 2011 to the present day. Initially, QR was hailed as the next big thing, a revolutionary new way to interact with the people at large. Many advertisers added QR to promotions, advertisements and events to utilize this new point and 'snap' ability (I've decided to popularize the term 'snap' to indicate capturing a QR code with your phone and successfully being presented with whatever that code is linked to). With a setup like that, why is it you don't 'snap' a QR everyday? It's all about the apps baby. Having to download a specific app to use the QR code killed the QR code. Event marketeers were getting complaints from festivals directors about having lower than usual attendance and then they take a hit from the other side, the ticket holders. They complained that they'd bought tickets on-line, but didn't have the right app to show gate attendants, so they were turned away. As my recent phone interview discover about QR codes, they left a bad taste in everybody's mouth.

With that, our job has become much harder. Viva la QR Revolution!

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CDE Internship Day 2: Lights, Camera, Locked Out?!?

At Spark East for another great session with Gavin and ShopWindow. Today started off a bit different, we were locked out of the building! Through no one's fault, circumstances led to our second session being held at the cafe next door. Good music, good food and an understanding staff made it a fine substitute for a Spark workspace. To start this session, we recapped our individual progress in our assigned Shop Window courses. I'm becoming more and more familiar with the usage of their technology. Gavin has given me access to virtual replica of ShopWindow, to learn, create and explore in. Once I have sufficient experience, I'm going to create a series of Webinars introducing new customers to the benefits of ShopWindow and helping current clients with any issues they may be experiencing. In addition, I've been tasked with contacting Template Designers, to start the process of integrating templates into the ShopWindow webpage builder tool. After Nate took us through so...

CDE Internship Day 1: What am I Doing?!?

Hello and welcome to the blog of my Center for Digital Engagement through, Ann Arbor Spark and Eastern Michigan University, internship. I'll come up with a different name for all that in future posts, shorter, definitely shorter. Day 1: I was assigned to ShopWindow.io along with my partner, Nate. We had our first meeting at Spark East, out in Ypsilanti. Prior to Day 1, I'd met Gavin, CEO of ShopWindow, at TechWalk a week before and it was a great. I was able to introduce myself and get to know what ShopWindow was all about. This was my first time meeting Nate, he was great! We gathered around a conference table and started talks about what type of project we wanted to take on, as part of our internship. After discussing our interests and desires, we settled in and started plotting out our specific plans to accomplish these projects. I was enrolled in the companies various on-line courses, to understand the workings of Shop Window inside and out. Then we had a chanc...

CDE Internship Day 9: TechStak - Meeting My Partner & New Website Launch

I finally met my partner Jessica Finley. We had a group strategy meeting at Spark Central today. The new TechStak website went live ( click to see the new site ). Nichol took us on a tour of the new design and showed us some new features. Unintentionally, we had an opportunity to troubleshoot the re-design, find small formatting errors and mislabeled sections, noting major, but important. They were able to trim 60 pages of unnecessary site data; dead links, repeated information, ect. Having the team all gathered in one place, I was able to demonstrate my prototype Chatbot to them. Once again, I received great feedback, a little constructive criticism and made some changes right there at the conference table. It was valuable for me to get instant feedback on my 1st Chatbot creation. With one Bot pretty much in the books, I've been re-focus to Conversational Landing Pages. What are those?!? Drift has the ability to start a Bot conversation in a landing page, video or whitepaper....

My CDE Experience

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