Skip to main content

Posts

Showing posts from June, 2019

CDE Internship Day 4: Phone Interviews Go Askew (Listen Here)

Today started out with my focus on building off my previous scaffolding with the Takeaway Video and fleshing it out into a full-blown, researched, in-depth webinar on the benefits of QR codes in today's digital landscape. What better way to generate content than a classic phone interview with some experts. After outlining my interview questions, I found a quiet space in a corner of Spark-East and prepped for my first call. It's called coincidence for a reason, as I set up to start my phone interview, my interviewee Tina, called me first! I'd left a message with her the day before, but never expected to hear from her so soon. I started the conversation, excited to talk all about the benefits of QR codes in today's digital marketing. Within the first 3 questions, I got the impression that Tina wasn't as impressed with QR as I was led to believe. So when I asked, "do you use QR codes yourself currently or with your clients?" Tina quickly said, "No, no

CDE Internship Day 3: Storyboards, Slide Shows and SEO

Balsamiq is a great program for industry standard, low-fidelity wire-framing and today I utilized it to create storyboards for my ShopWindow Takeaway video. Having this storyboard helps guide our future efforts in preparing for our video shoot. It is scripted out by shot sequence with scene setting descriptions and talking points all in one document. After creating the storyboard, I went to task on expanding the "Takeaway" video and transforming it into the scaffolding for my 1st webinar. After researching past & present implantation of QR Codes in business, I developed a slideshow to show Gavin & Nate my newly created Webinar foundation. They liked it! They said they liked it, so now my job is to add detail into the mix, specific areas of interest we wish to highlight and include some of the benefits of signing up with ShopWindow. In addition to ShopWindow, Bud made me an offer I couldn't refuse. I am now working double-duty, I'm also an intern at TechS

CDE Internship Day 2: Lights, Camera, Locked Out?!?

At Spark East for another great session with Gavin and ShopWindow. Today started off a bit different, we were locked out of the building! Through no one's fault, circumstances led to our second session being held at the cafe next door. Good music, good food and an understanding staff made it a fine substitute for a Spark workspace. To start this session, we recapped our individual progress in our assigned Shop Window courses. I'm becoming more and more familiar with the usage of their technology. Gavin has given me access to virtual replica of ShopWindow, to learn, create and explore in. Once I have sufficient experience, I'm going to create a series of Webinars introducing new customers to the benefits of ShopWindow and helping current clients with any issues they may be experiencing. In addition, I've been tasked with contacting Template Designers, to start the process of integrating templates into the ShopWindow webpage builder tool. After Nate took us through so

CDE Internship Day 1: What am I Doing?!?

Hello and welcome to the blog of my Center for Digital Engagement through, Ann Arbor Spark and Eastern Michigan University, internship. I'll come up with a different name for all that in future posts, shorter, definitely shorter. Day 1: I was assigned to ShopWindow.io along with my partner, Nate. We had our first meeting at Spark East, out in Ypsilanti. Prior to Day 1, I'd met Gavin, CEO of ShopWindow, at TechWalk a week before and it was a great. I was able to introduce myself and get to know what ShopWindow was all about. This was my first time meeting Nate, he was great! We gathered around a conference table and started talks about what type of project we wanted to take on, as part of our internship. After discussing our interests and desires, we settled in and started plotting out our specific plans to accomplish these projects. I was enrolled in the companies various on-line courses, to understand the workings of Shop Window inside and out. Then we had a chanc