At Spark East for another great session with Gavin and ShopWindow. Today started off a bit different, we were locked out of the building! Through no one's fault, circumstances led to our second session being held at the cafe next door. Good music, good food and an understanding staff made it a fine substitute for a Spark workspace.
To start this session, we recapped our individual progress in our assigned Shop Window courses. I'm becoming more and more familiar with the usage of their technology. Gavin has given me access to virtual replica of ShopWindow, to learn, create and explore in. Once I have sufficient experience, I'm going to create a series of Webinars introducing new customers to the benefits of ShopWindow and helping current clients with any issues they may be experiencing. In addition, I've been tasked with contacting Template Designers, to start the process of integrating templates into the ShopWindow webpage builder tool.
After Nate took us through some SEO analytics, Gavin had me write and star in my first ShopWindow: Takeaway video. With some guidance, I wrote a three minute segment on how to easily turn a Touchpoint into a Conversion Mechanism using the cafe's events board flyers as examples and then we filmed it, a few times. Iteration was the key to success their. Writing and re-writing to craft the specific message we were aiming for in a causal, but informative style. My task now is to storyboard my video, utilize some animations and finalize the script. Once filming wrapped, we recapped our tasks for next time and finally let those poor workers close up the cafe and go home.
To start this session, we recapped our individual progress in our assigned Shop Window courses. I'm becoming more and more familiar with the usage of their technology. Gavin has given me access to virtual replica of ShopWindow, to learn, create and explore in. Once I have sufficient experience, I'm going to create a series of Webinars introducing new customers to the benefits of ShopWindow and helping current clients with any issues they may be experiencing. In addition, I've been tasked with contacting Template Designers, to start the process of integrating templates into the ShopWindow webpage builder tool.
After Nate took us through some SEO analytics, Gavin had me write and star in my first ShopWindow: Takeaway video. With some guidance, I wrote a three minute segment on how to easily turn a Touchpoint into a Conversion Mechanism using the cafe's events board flyers as examples and then we filmed it, a few times. Iteration was the key to success their. Writing and re-writing to craft the specific message we were aiming for in a causal, but informative style. My task now is to storyboard my video, utilize some animations and finalize the script. Once filming wrapped, we recapped our tasks for next time and finally let those poor workers close up the cafe and go home.
Great post. I like the storyline!
ReplyDeleteYour video turned out great! It felt very natural and was the perfect length to get the information across. I look forward to seeing your progress!
ReplyDeleteDo you know where I can get a good camera from?
ReplyDeleteOnly suggestion is maybe using a mic
ReplyDelete