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Showing posts with the label conversational marketing

CDE Internship Day 12: TechStak - ChatBot Deployment

As I re-designed the the ChatBot into the proper form (see previous blog post about chatbots), I'm pretty happy to have the Landing Page workflow as a template. Once I'd finished recreating everything, I went to save and it wouldn't save. An error message popped up saying that I couldn't save. Couldn't SAVE?!?! What could I do? I opened a new flow-builder and made the Bot-Bot once again. I must say, i'm getting better at making work-flows for bots! Having re-re-created my Bot-Bot and successfully saved it, I was checking other settings on the Playbooks Page and discovered the tiniest, little "settings" button. The third choice form the top of the dropdown menu said, "clone as a bot"!!! So basically, where I spent half a day, I could have made 3 clicks and gotten the exact same result, way quicker. The lesson here is, Drift has some UI, navigation and labeling issues. That's the thing when utilizing new technology, it's new and I'...

CDE Internship Day 9: TechStak - Meeting My Partner & New Website Launch

I finally met my partner Jessica Finley. We had a group strategy meeting at Spark Central today. The new TechStak website went live ( click to see the new site ). Nichol took us on a tour of the new design and showed us some new features. Unintentionally, we had an opportunity to troubleshoot the re-design, find small formatting errors and mislabeled sections, noting major, but important. They were able to trim 60 pages of unnecessary site data; dead links, repeated information, ect. Having the team all gathered in one place, I was able to demonstrate my prototype Chatbot to them. Once again, I received great feedback, a little constructive criticism and made some changes right there at the conference table. It was valuable for me to get instant feedback on my 1st Chatbot creation. With one Bot pretty much in the books, I've been  re-focus to Conversational Landing Pages. What are those?!? Drift has the ability to start a Bot conversation in a landing page, video or whitepaper....

CDE Internship Day 8: TechStak - Conference Calls & Chatbot Prototypes

After writing and re-writing my Chatbot adventure, today I had to demo the prototype I created to the rest of the TechStak team. You can track to workflow below or play with the actual bot right here:  Provider Chatbot  Refresh your window to reset the Bot and your adventure! I received great feedback on this bot, everybody liked it! It can be scary sometimes to be an intern and not have much experience in these fields and then be asked to create something of business quality and present it to business grade people. I'm new at using this technology. I'm teaching myself how to use it and I'm doing okay. I'm kind of excited to create more of these chatbots and explore more of this powerful Drift technology. I learned a lot about User Experience in school, but to create a user experience utilizing chatbots is challenging and amazing; chalazing!?!

CDE Internship Day 5: TechStak - Bots & Workflows

I had the opportunity to take on another company in my internship this summer. Yesterday I officially met Nicol at TechStak and it was great! Nicol describes TechStak as the Angie's List of tech providers. They certify tech providers to ensure a certain standard of quality and competence and on a job seeker side, they verify the qualifications and skills of the applicants. My task this summer, will be to become a specialist in  Drift  Conversational Marketing (play with the chat in the lower right corner, you think it's a person, but it's NOT, well... most likely not). We are using the Chat-Bot functionality to aid in on-boarding new clients, from both sides and ease the burden of human staff by automating and filtering with Drift. Drift's design software makes it pretty intuitive and there are plenty of easy to understand videos to get you started. Now that I've got my Drift pitch out of the way, it's on to mapping out and creating some workflows. Imagine w...