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CDE Internship Day 4: Phone Interviews Go Askew (Listen Here)

Today started out with my focus on building off my previous scaffolding with the Takeaway Video and fleshing it out into a full-blown, researched, in-depth webinar on the benefits of QR codes in today's digital landscape. What better way to generate content than a classic phone interview with some experts. After outlining my interview questions, I found a quiet space in a corner of Spark-East and prepped for my first call. It's called coincidence for a reason, as I set up to start my phone interview, my interviewee Tina, called me first! I'd left a message with her the day before, but never expected to hear from her so soon. I started the conversation, excited to talk all about the benefits of QR codes in today's digital marketing. Within the first 3 questions, I got the impression that Tina wasn't as impressed with QR as I was led to believe. So when I asked, "do you use QR codes yourself currently or with your clients?" Tina quickly said, "No, no ...

CDE Internship Day 3: Storyboards, Slide Shows and SEO

Balsamiq is a great program for industry standard, low-fidelity wire-framing and today I utilized it to create storyboards for my ShopWindow Takeaway video. Having this storyboard helps guide our future efforts in preparing for our video shoot. It is scripted out by shot sequence with scene setting descriptions and talking points all in one document. After creating the storyboard, I went to task on expanding the "Takeaway" video and transforming it into the scaffolding for my 1st webinar. After researching past & present implantation of QR Codes in business, I developed a slideshow to show Gavin & Nate my newly created Webinar foundation. They liked it! They said they liked it, so now my job is to add detail into the mix, specific areas of interest we wish to highlight and include some of the benefits of signing up with ShopWindow. In addition to ShopWindow, Bud made me an offer I couldn't refuse. I am now working double-duty, I'm also an intern at TechS...