Skip to main content

CDE Internship Day 5: TechStak - Bots & Workflows

I had the opportunity to take on another company in my internship this summer. Yesterday I officially met Nicol at TechStak and it was great! Nicol describes TechStak as the Angie's List of tech providers. They certify tech providers to ensure a certain standard of quality and competence and on a job seeker side, they verify the qualifications and skills of the applicants.

My task this summer, will be to become a specialist in Drift Conversational Marketing (play with the chat in the lower right corner, you think it's a person, but it's NOT, well... most likely not). We are using the Chat-Bot functionality to aid in on-boarding new clients, from both sides and ease the burden of human staff by automating and filtering with Drift.

Drift's design software makes it pretty intuitive and there are plenty of easy to understand videos to get you started. Now that I've got my Drift pitch out of the way, it's on to mapping out and creating some workflows. Imagine workflows like a decision tree, if this, than that statements. It's like writing a 'Choose Your Own Adventure' book. You present your audience with some choices and dependent on their answers, they are lead down different paths. I'm now the guy setting up the questions and paths visitors to TechStak's website Chat-Bot will interact with.
Labels:

Comments

Post a Comment

Popular posts from this blog

CDE Internship Day 2: Lights, Camera, Locked Out?!?

At Spark East for another great session with Gavin and ShopWindow. Today started off a bit different, we were locked out of the building! Through no one's fault, circumstances led to our second session being held at the cafe next door. Good music, good food and an understanding staff made it a fine substitute for a Spark workspace. To start this session, we recapped our individual progress in our assigned Shop Window courses. I'm becoming more and more familiar with the usage of their technology. Gavin has given me access to virtual replica of ShopWindow, to learn, create and explore in. Once I have sufficient experience, I'm going to create a series of Webinars introducing new customers to the benefits of ShopWindow and helping current clients with any issues they may be experiencing. In addition, I've been tasked with contacting Template Designers, to start the process of integrating templates into the ShopWindow webpage builder tool. After Nate took us through so
4 comments
Read more

CDE Internship Day 1: What am I Doing?!?

Hello and welcome to the blog of my Center for Digital Engagement through, Ann Arbor Spark and Eastern Michigan University, internship. I'll come up with a different name for all that in future posts, shorter, definitely shorter. Day 1: I was assigned to ShopWindow.io along with my partner, Nate. We had our first meeting at Spark East, out in Ypsilanti. Prior to Day 1, I'd met Gavin, CEO of ShopWindow, at TechWalk a week before and it was a great. I was able to introduce myself and get to know what ShopWindow was all about. This was my first time meeting Nate, he was great! We gathered around a conference table and started talks about what type of project we wanted to take on, as part of our internship. After discussing our interests and desires, we settled in and started plotting out our specific plans to accomplish these projects. I was enrolled in the companies various on-line courses, to understand the workings of Shop Window inside and out. Then we had a chanc
3 comments
Read more

CDE Internship Day 4: Phone Interviews Go Askew (Listen Here)

Today started out with my focus on building off my previous scaffolding with the Takeaway Video and fleshing it out into a full-blown, researched, in-depth webinar on the benefits of QR codes in today's digital landscape. What better way to generate content than a classic phone interview with some experts. After outlining my interview questions, I found a quiet space in a corner of Spark-East and prepped for my first call. It's called coincidence for a reason, as I set up to start my phone interview, my interviewee Tina, called me first! I'd left a message with her the day before, but never expected to hear from her so soon. I started the conversation, excited to talk all about the benefits of QR codes in today's digital marketing. Within the first 3 questions, I got the impression that Tina wasn't as impressed with QR as I was led to believe. So when I asked, "do you use QR codes yourself currently or with your clients?" Tina quickly said, "No, no
1 comment
Read more