Skip to main content

CDE Internship Day 10: TechStak & ShopWindow - Content Creation

Like King Henry said, "Once more unto the breach dear friends, once more..." The King was trying to rally his troops and again attempt to break through the tiniest weakness in a wall or if they fail, clog that hole with their dead bodies. Why do I bring this up? Just when I thought I was hitting my groove, getting all my tasks managed, it turns out that I was on the wrong track.

If you've read my blog before now, you know I've been working with TechStak to develop Chatbots to help conversion of website visitors and I made one. I made the wrong style Bot! All my logic flows and choose your own adventure design was made to be a landing page. A landing page is a specially crafted webpage with the sole purpose of capturing a visitors e-mail, name, contact info, ect. I was suppose to be designing a "Pop-Up" Chatbot, something that lives in the corner of a webpage and pops-up when you need help. Basically, I have to create a brand new Chatbot, in the pop-up style, and integrate that into the newly redesigned website. One positive note, I can use the existing Landing Page Chatbot as a blueprint for the new Bot-Bot. A big thanks to my teammates for helping me finish mapping out this new Bot. Teamwork makes the Dreamwork!

The ShopWindow Webinar has been split into (4) separate webinars. My job now is to re-organize our examples into the best webinars for them to generate the greatest response. It gets tricky because when it was one, huge presentation, I could just keep giving examples on the implementation of QR in 2019. Now, I still have to creatively do that AND subdivide them into relevant and cohesive categories that present well together.
Labels:

Comments

Post a Comment

Popular posts from this blog

CDE Internship Day 2: Lights, Camera, Locked Out?!?

At Spark East for another great session with Gavin and ShopWindow. Today started off a bit different, we were locked out of the building! Through no one's fault, circumstances led to our second session being held at the cafe next door. Good music, good food and an understanding staff made it a fine substitute for a Spark workspace. To start this session, we recapped our individual progress in our assigned Shop Window courses. I'm becoming more and more familiar with the usage of their technology. Gavin has given me access to virtual replica of ShopWindow, to learn, create and explore in. Once I have sufficient experience, I'm going to create a series of Webinars introducing new customers to the benefits of ShopWindow and helping current clients with any issues they may be experiencing. In addition, I've been tasked with contacting Template Designers, to start the process of integrating templates into the ShopWindow webpage builder tool. After Nate took us through so
4 comments
Read more

CDE Internship Day 1: What am I Doing?!?

Hello and welcome to the blog of my Center for Digital Engagement through, Ann Arbor Spark and Eastern Michigan University, internship. I'll come up with a different name for all that in future posts, shorter, definitely shorter. Day 1: I was assigned to ShopWindow.io along with my partner, Nate. We had our first meeting at Spark East, out in Ypsilanti. Prior to Day 1, I'd met Gavin, CEO of ShopWindow, at TechWalk a week before and it was a great. I was able to introduce myself and get to know what ShopWindow was all about. This was my first time meeting Nate, he was great! We gathered around a conference table and started talks about what type of project we wanted to take on, as part of our internship. After discussing our interests and desires, we settled in and started plotting out our specific plans to accomplish these projects. I was enrolled in the companies various on-line courses, to understand the workings of Shop Window inside and out. Then we had a chanc
3 comments
Read more

CDE Internship Day 4: Phone Interviews Go Askew (Listen Here)

Today started out with my focus on building off my previous scaffolding with the Takeaway Video and fleshing it out into a full-blown, researched, in-depth webinar on the benefits of QR codes in today's digital landscape. What better way to generate content than a classic phone interview with some experts. After outlining my interview questions, I found a quiet space in a corner of Spark-East and prepped for my first call. It's called coincidence for a reason, as I set up to start my phone interview, my interviewee Tina, called me first! I'd left a message with her the day before, but never expected to hear from her so soon. I started the conversation, excited to talk all about the benefits of QR codes in today's digital marketing. Within the first 3 questions, I got the impression that Tina wasn't as impressed with QR as I was led to believe. So when I asked, "do you use QR codes yourself currently or with your clients?" Tina quickly said, "No, no
1 comment
Read more