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CDE Internship Day 4: Phone Interviews Go Askew (Listen Here)

Today started out with my focus on building off my previous scaffolding with the Takeaway Video and fleshing it out into a full-blown, researched, in-depth webinar on the benefits of QR codes in today's digital landscape. What better way to generate content than a classic phone interview with some experts. After outlining my interview questions, I found a quiet space in a corner of Spark-East and prepped for my first call.

It's called coincidence for a reason, as I set up to start my phone interview, my interviewee Tina, called me first! I'd left a message with her the day before, but never expected to hear from her so soon. I started the conversation, excited to talk all about the benefits of QR codes in today's digital marketing. Within the first 3 questions, I got the impression that Tina wasn't as impressed with QR as I was led to believe. So when I asked, "do you use QR codes yourself currently or with your clients?" Tina quickly said, "No, no I do not." And just like that, the remaining half page of questions was pretty much useless. I had to pivot and re-adjust my line of questions to get more information from Tina on her challenges with utilizing QR instead and why it left a "bad taste in her mouth." That was a great perspective to hear. Why were QRs abandoned? Are they back or coming back?

My next interviewee had a completely different experience than Tina. Listen in as Alex calls me out on my phone etiquette while I struggle with a new phone call recording app and it's eccentricities. We had an amazing conversation about the various implementation strategies and usages of QR codes in 2019. He detailed several real-world examples of maximizing QR codes in today's digital marketing landscape. We discussed how to gain engagement and connectivity with the printed marketing material that a company will likely create and distribute anyway.
Finally, I concluded my day at ShopWindow creating bullet points for 10 different example scenarios utilizing QR codes for current and perspective clients attending my up-coming webinar. I'm excited and nervous as webinar day gets closer and closer. I feel like I'll be ready.....

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